From Computer Screen to Conference
One of my first projects starting at St. Jude was developing branded graphics for the newly developed conference “Bringing Chemistry to Medicine”. I was tasked with the entire art direction for the event, only knowing who the speakers would be and what the talks would be about. The purpose of the symposium was to promote the institution as a global hub focused on the emerging field of transcription-targeted therapeutics. So, what better way to promote transcription than to use the one enzyme whose entire purpose is just that - the mighty RNA polymerase?
With a hero image for my graphics in mind, I developed a pitch to the leadership - using a universally known protein colored in a soothing blue with an eye-catching pop of gold for marketing to scientists around the globe. After many rounds, we landed on concepts for both internal and external branding, and the decision to use the same imagery year after year with changes to just the style in hopes after many iterations conference-goers would begin to recognize the brand.
Banner outside the Marlo Thomas Center at St. Jude for the 2023 symposium.
More about the conference:
The Annual St. Jude Bringing Chemistry to Medicine Symposium features talks by leading experts from around the globe working at the interface of chemical and biomedical sciences. Speakers represent expertise across various research areas, including therapeutic regulation of transcription and chromatin, computational biology, and chemical biology. Bringing Chemistry to Medicine is hosted by the St. Jude Department of Chemical Biology and Therapeutics and the St. Jude Comprehensive Cancer Center. Over the past four years, the event has brought over 2,500 unique visitors from 64 countries and over 450 institutions.
On screen graphics used for each speaker inside the auditorium.
Below are some of the materials I created and used when pitching the style idea to St. Jude leadership.
